Pharmacy Trends: Products Belong on Pharmacy Websites
Patients don’t just search for pharmacies—they search for products. From everyday essentials to specialized medical equipment, making products visible online helps patients find what they need, fast.
PAGE VIEWS
PRODUCTS VS CONTENT
See how users engage with your website, highlighting the focus on product discovery versus information browsing.
WEBSITE SEARCHES
USER SEARCH BEHAVIOR
A visual snapshot of how users search your website, revealing the balance between product and information discovery.
Products Drive Pharmacy Website Engagement
Patients don’t just search for pharmacies—they search for products. From everyday essentials to specialized medical equipment, making products visible online helps patients find what they need, fast.
What Patients Are Searching For
Search behavior on pharmacy websites shows a clear trend: patients look for specific products. 88% of searches on Storbie pharmacy websites are for individual products, highlighting the importance of a well-structured catalog. Categories like first aid supplies, compression and bracing products, and durable medical equipment see high engagement, reflecting patient demand for accessible product information. In fact, product pages account for 61% of all Storbie pharmacy website page views, reinforcing the need for a strong digital catalog.
A Catalog That Works
A digital catalog does more than list products—it enhances the patient experience. A well-organized catalog with clear categories, search filters, and detailed product descriptions helps patients find what they need quickly. Even for pharmacies that don’t sell products online, an inquiry-only catalog lets patients browse, check availability, and plan their visit.
A Better Way to Engage
When products are easy to find, patients stay engaged. A streamlined browsing experience increases time spent on a website, improves trust, and encourages repeat visits. Without clear product information, patients may turn to competitors who provide a better online experience.
The Future Is Seamless
Pharmacies must evolve to meet demand as patient expectations shift toward digital convenience. Whether selling online or offering an inquiry-only catalog, having products on a website ensures patients can easily access the healthcare products they need. A well-structured catalog isn’t just a convenience—it’s a necessity.
At Storbie, we build powerful, intuitive websites designed for growth. Ready to turn insights into action? Let’s build something remarkable together.
Let's explore your online potential
Uncover the possibilities by getting in touch to arrange a product tour.